Genuine sheepskin is not made a machine wash. Spot clean as needed, give it a shake and air it regularly, and it will stay beautiful for years.

Act quickly and blot the area. Never rub, as rubbing only works the spill deeper into the wool. If it is a tricky spill, leave it to the professionals and get it dry cleaned.

No. Heat is the one thing that genuinely damages sheepskin, hardening the backing permanently. Always air dry flat, away from direct heat.

Anywhere you will enjoy it, out of constant direct sunlight. Prolonged sun dries the hide and fades the colour over time, and the same applies beside heaters or open fires. It is happiest at room temperature.

It loves a good shake up! Shake it out, then revive the pile with a light vacuum on low suction (rotating brush head off). A few seconds, semi-regularly, keeps it looking its best.

Yes. A new sheepskin sheds lightly as it settles in. A gentle shake outdoors over the first few weeks is all it needs, and it eases naturally.